Final chosen logo
We decided to use this logo as our official choice as oppose to the other two because this one represents the music that Kehlani creates and the song that we have chosen because the darkness of the purple shows that the music isn't upbeat and happy, but has a slow and deep rhythm instead. Another reason for choosing this is because the font has a special effect which makes it looks rough and unfinished. We wanted it to look like that because it adds to the messy and grungy feeling and for the colours and fonts to match the name of the label is good because they need to link and relate to each other. Another feature we liked about this logo is the glossy effect the brush stoke has, as it stands out from the other features which are quite solid, so it gives the logo a special touch.
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