Target Audience Mood Board
Our target audience is mainly young women with the range from teenager to young adult. The mood board shows many different women and not men because as the chosen artist is a female, it is a lot easy to reach out to female fans as men may reject the idea of listening to a female singer and would typically rather listen to a male artist. Also, women are more likely to feel the emotion that Kehlani has in the song and they may feel empowered by how strong and powerful she is in the video better than men would.
The women in the image are young adults each with different styles, they range from unique clothes to unique hair such as the female with the silver/grey braids. But there are also some generic image involved like the blonde girl wearing the black hat a she is wearing clothing that is seen on many other women.
I have also added images of brands like Asos, Zara, Topshop and Nike which are clothing stores which would have similar female shoppers as our hopeful audience for our chosen song.
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